Wednesday, January 8, 2014

The perfect fit that isn't so perfect

Searching for a job. 

One of the most awful and most exciting things that you will ever do.

I know this because I am in the middle of the search for the perfect job right now. 

Now I know that since I JUST graduated from college I have to pay my dues, suffer, and work my way up. I understand that. What I don't understand is why some of these employers are having such a difficult time understanding what it is that I do. 

I went to school and earned my Bachelor of Arts degree in Communication for Public Relations. I have a lot of valuable marketing and branding experience from the five different internships that I held all four years of college. 

My resume, cover letter, LinkedIn profile, Twitter account, Facebook page, blog, and any other possible social media site I am listed on shows my PR, marketing, and communication experience. GET THIS: I even have samples of my work floating around out there! 

If these are my qualifications, this is my experience, and this is what I paid an accredited university to teach me— then why is it that so many companies looking for entry level employees want to hire me for the ONE thing that I DON'T want to do?.....sales. 

There are those who refuse to realize the difference between sales, marketing, public relations, and advertising. Many of my fellow PR young pro's will understand what I mean. 



If I wanted to do face-to-face sales, I would have written sales on my resume and in my cover letter. I understand that marketing is a function of sales and public relations is a function of marketing. However, it is not my job to sell you a product, it is my job to support the sales team by creating a brand and a presence so amazing that their selling process is made much easier when they are pitching to their potential clients.

Today, I received three separate phone calls asking for me to schedule an interview with a "private marketing firm". Sounds exciting, right? After extensive research I found that all three of the phone calls I received were for companies that have no website and hardly any social media presence. That is a huge red flag as a PR person. Obviously, these places are marked as illegitimate in my book. 

I'm looking for the perfect first job because I know what I am capable of accomplishing, and I refuse to sell myself short by accepting positions that are meant for people who did not work as hard as I did in college by gaining real world experience in my field. 

P.S.A.


FELLOW YOUNG PRO'S: beware of these scam jobs. You are better than that. PHONE CALLS, I've noticed, aren't a good sign. If they are calling, fire questions their way. If it's over an email, make sure you scour the internet to gain knowledge of the company and the person contacting you before agreeing to anything.

Here are the three questions I should have asked on the first phone call, but mastered by the third. Ask these if you are suspicious of a company and their intentions of hiring you. 

1. Do you have a website that I can visit to research your company? 
• If they give you an answer immediately, visit the site if you are near a computer while on the phone. If there are no links or the site looks bare, you know as a PR pro that they have a hidden agenda. 

2. Is this a sales position?
• Ask straight out if this is a sales position. If they respond with, "there is some sales involved" or  their preferred terminology, "there will be some face-to-face marketing", and you DON'T want anything to do with sales, politely decline and hang up. 

3. What is your role in the company?
• If they can answer with a legitimate title, and not just a recruiting title or a sales manager, then you should be in good shape and should consider continuing on with the interviewing process.  

Any insight to this would be greatly appreciated by everyone. I needed an outlet for this situation because I've never felt so defeated. Thanks for listening. 


3 comments:

  1. Kayla! First, I miss you lots and hope you're surviving your real world experience even with these set backs.

    Let me start by saying it took me so so so freaking long to get to a point where I was satisfied with my career path and job status. I say this not as a "listen youngin', good things take time blah, blah, blah" bit of advice but more as a "been there and I know it sucks". There was a period of time years ago when I was in your spot. I realized after my financial aid ran out that my advisor neglected to give me all the credits I needed to graduate. I drifted for a long time with a few thousand dollars of debt working retail jobs or anything else I could do without a degree. It was awful. One time I went to an in person interview for a company much like those you described. I was so desperate though. I needed a job to pay off the balance I had so I could finish that degree. I pulled up to this teeny office and walked in. It immediately reminded me of those temporary office spaces used by freelancers, insurance salesmen, and other start up companies. The walls were bare, no family photos or personalized name plates on the desk. It felt sketchy instantly. The receptionist (we'll call her that) instructed me to wait for the guy who was interviewing us. I say us because it was then I realized it was going to be a group interview. Okaaaayyyy...Out walks a four foot tall ginger, no older than 25, in a suit at least two sizes too big. He leads us to a "conference room" consisting of folding chairs and a rather large card table. I think he asked questions at this point, but I don't really remember. I'm sure it was some kind of pyramid scheme "you can make so much money here!!!!" Then he announces that the next phase of the interview is on the job. Okaaayyyyyy again. We all walk outside and he says he needs to transport us to the interview site. One or two people offer to drive themselves but he insists we ride together. I cannot explain to you why I got into this car other than serious naivety. There is no other explanation!!! There were three other people with me. We struck up a conversation on the way to the "site". I found out one girl had been doing this for a few weeks. She was really nice and I think we had a few things in common.

    So we get to the "site" and my heart falls into the pit of my stomach. It's Lowe's. Yep. The home improvement store. What the hell does Lowe's have to do with entry level marketing? I was about to find out.

    There was a card table set up just inside the every way. I started to walk towards it and realized THIS IS IT. They were selling emergency kid fingerprint kits. Great idea huh? Yeah, they were TWENTY DOLLARS. They wanted us to "market" the product to the customers. We would make for each one we sold. Oh, and the nice girl in the car? She was the trainer. That meant we would make any money at all during the two week training. I stood there for about 20 minutes until I faked an urgent need to go to the bathroom. I stood outside the door and immediately called my boyfriend at the time to come get me. He was at work (and kind of a jerk) so he said there was nothing he could do. Bahh!! I tried everyone else I could (pre social media and most didn't even have cell phones), when an employe told me he heard the crazy conversation and would happily drive me home. He was clocking out in about ten minutes. I patiently waited and walked right past that table and out the door! It may not have been the most responsible choice(s) in hind sight, but it certainly gave me some experience. Haha.

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    1. Also no judging my grammar and paragraph breaks as I type this from my cell phone. ;)

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    2. Haahaha I can't decide if I find this story more entertaining, or the fact that I can HEAR you saying it! I miss you so much! Thank you for sharing this with me :) It's super frustrating getting excited about a phone call or email and then realizing what it is really all about. I've gotten quite a few of these since the first of the year and it's super irritating. I'll get over it though, as always. I refuse to give up, you know how I am haha. Miss you!!! Thank you!!!! xoxoxo

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